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Marketing Automation Specialist (Pardot)
Minnesota

Antenna has an opportunity for marketing automation professionals to work with a client in the Twin Cities metro to optimize campaign strategy, build customer flows and guide best practices. In this role, you will work cross-departmentally with marketers and other subject matter experts to develop a Pardot campaign strategy, overall design, execution, and implementation. You will develop new processes and strategies through pilot projects and implement programs to improve marketing communication. This is a great opportunity to leverage your Marketing Automation skills and build your portfolio!


Responsibilities

  • Be the primary go-to Pardot expert for marketing automation best-practices and ensure successful adoption of new process and procedures to ensure full protentional of automation technologies
  • Develop, execute and track the results of data collection inputs
  • Validate and inform workflows, content, lead scoring and tactics for improvement with the platform
  • Be the primary subject expert in Pardot email marketing development and work closely with marketers to provide execution support
  • Participate in the data integration process with other enterprise applications           
     

Preferred Qualifications:

  • Bachelor's Degree
  • 5+ years of experience in Digital Marketing and Marketing Automation Strategy
  • 3+ years of experience creating and developing campaigns in Pardot
  • Strong working knowledge of marketing automation platforms
  • Demonstrated ability to manage concurrent projects
  • Strong analytical, business process development and problem-solving skills

 

**LOCAL APPLICANTS ONLY PLEASE** Client is located in the Minneapolis metro.