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Paid Media Specialist
Minnesota

Antenna has opportunities for Paid Media specialists who want to continue to grow their careers in Digital Marketing.  If you are a Paid Search or Paid Social specialist, who has helped shape the strategic direction of your clients paid search programs by developing, executing and optimizing search campaigns we have opportunities we would love to connect with you. These opportunities will include search campaign generation and implementation, keyword research, analysis and identifying ways to capitalize on media trends. Learn more about us at www.AntennaConsulting.com

 

Job Overview

  • Plan and execute strategic paid media campaigns
  • Help develop landing page test plans
  • Provide regular reporting and analysis to clients and Account Managers
  • Analyze keyword data and identifying negative keywords
  • Evaluate data; identifying trends and apply insights to campaigns
  • Identify appropriate target audiences based on historical customer data and consumer affinities via Google, Facebook, LinkedIn and more

 

Required Skills and Experience

  • Bachelor’s degree or equivalent in business, marketing or related field.
  • 2+ years of paid media experience or other digital marketing experience a must
  • Google AdWords or Google Analytics Certified preferred, but not required
  • Experience using A/B testing tools
  • Proficiency in Excel
  • Proficiency with 3rd party campaign management tools