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Product Marketing Specialist

Antenna has a new consulting opportunity for a Product Marketing Specialist with a client in the Twin Cities metro. This role will focus primarily on strategic growth initiatives and share responsibility for modernization, commercialization, and strategy. In this role, the ABM will work directly with cross-functional team members to develop and commercialize new products, improve our client’s commercialization process, create new product strategies, develop launch campaigns, and support plans. Learn more about us at



Key Responsibilities:

  • Establish product marketing strategy serving as the point-of-contact between leadership and sales
  • Develop strategic product marketing plans across all channels
  • Create product positioning, value proposition and core benefits by channel/customer segments
  • Define target markets and segmentation plans
  • Identify opportunities to increase brand presence
  • Create innovative lead generation activities that align with revenue goals
  • Analyze data and develop customer insights for future improvements



Preferred Qualifications:

  • Bachelor's Degree
  • 6+ years of experience in B2B/B2C product marketing strategy
  • 6+ years of experience developing and launching marketing campaigns
  • Strong analytics and business process development