We have a new opportunity for a Paid Media specialist to continue to grow their careers in Digital Marketing. If you are a Paid Search Associate, who has helped shape the strategic direction of your clients paid search programs by developing, executing and optimizing search campaigns we have opportunities we would love to connect with you. These opportunities will include search campaign generation and implementation, keyword research, analysis and identifying ways to capitalize on media trends.
- Plan and execute strategic paid media campaigns
- Help develop landing page test plans
- Provide regular reporting and analysis to clients and Account Managers
- Analyze keyword data and identifying negative keywords
- Evaluate data; identifying trends and apply insights to campaigns
- Identify appropriate target audiences based on historical customer data and consumer affinities via Google, Facebook, LinkedIn and more
Required Skills and Experience
- Bachelor’s degree or equivalent in business, marketing or related field.
- 2+ years of paid media experience or other digital marketing experience a must
- Google AdWords or Google Analytics Certified preferred, but not required
- Experience using A/B testing tools
- Proficiency in Excel
- Proficiency with 3rd party campaign management tools